It’s an act of governance. Let’s be honest, brand voice has for years been a line item in a deck. A few adjectives. A tone guide that no one opened twice. Maybe a lunch-and-learn with the copy team. But that was before the machines learned to talk. Now, AI can speak in your voice. On demand. On brand. And at scale. Until suddenly, it doesn’t. Until it remixes your manifesto into a bad tweet. Or hallucinates product claims in a customer reply. Or answers a question like a snar