In an age of constant reinvention, the strongest brands still trust the truth of their foundations I recently watched The Brutalist , a heavily-awarded film that’s been quietly picking up momentum since its streaming afterlife began. It’s a beautiful movie. But also a surprisingly perfect metaphor for creating lasting brand foundationa and strategies. Early on, I realized this wasn’t going to be just a film. This was going to be an experience. The kind that engages your sense